Spas in Macau see a rise in male clients prompting more specialised treatments
With more men booking time at the spa, facilities expand their treatment menus to cater to the growing clientele
It’s no longer an alien concept when men visit spas – in fact, male clients have become some of their most loyal and extravagant consumers. And there are plenty of sanctuaries in Macau courting this fast-growing demographic.
“There is an increasing number of gentlemen who are hooked on spa services,” says Day Lagasca, spa manager at the Mandarin Oriental Macau. “It’s more about self-awareness, I think, as they have learned that going to a spa is an efficient, healthy way to unwind, as well as an ideal getaway from the hustle and bustle of everyday life.”
“It is easy to understand men,” she adds. “As long as they like our spa, treatments, therapists and products, they quickly become our loyal guests.”
Johan Potgieter, director of business development and operations for Spa Evolution Consult, has worked for seven years in Macau and witnessed the changes there. “About seven to eight years ago, Macau’s spa clientele started understanding the difference between sauna spas and hotel spas, as well as the difference between the treatments and the products used.
“Sixty per cent of the market is mainly in it for the relaxation and social aspects. They come to the spa with their male friends, use the facilities, have a treatment and often try to use the spa as their hotel room [to catch up on sleep].
