Conzzeta businesses increase focus on markets across Asia
Conzzeta is pursuing a robust growth and internationalisation strategy to secure leading positions in the areas of sheet metal and flat glass processing, sporting goods, foam materials and graphic coatings
No longer just a low-cost maker, China is muscling in on the higher-value intermediate goods market as Chinese manufacturers become more technologically proficient.
China’s move up the value chain is creating waves across industries worldwide, and leading international company Conzzeta sees clear potential as it brings innovative Swiss technology and products to budding markets in China and the rest of Asia.
“China is not as it was seen in the past – a workbench or a place for cheap labour,” says Michael Willome, Conzzeta Group CEO, who took the helm last year. “We recognise the large domestic market as an important part of the global market, and so we’re focusing on Asia, particularly China.”
As the umbrella group of a cluster of high-value businesses, Conzzeta is pursuing a robust growth and internationalisation strategy to secure leading positions in the areas of sheet metal and flat glass processing, sporting goods, foam materials and graphic coatings.
With a diversified portfolio, the Swiss holding company is fully equipped to provide customers with innovative and reliable products and solutions.
Two significant steps taken by Conzzeta to deepen its stamp in Asia are the acquisition of DNE Laser in Shenzhen for its sheet metal processing business and the opening of a regional office for its sporting goods brand Mammut in Hong Kong.
