VP Bank leads Asian private banking clients and intermediaries safely ahead

Offering top-notch international banking solutions with a personal touch, Liechtenstein-based VP Bank is keen on advancing its local business in Asia.

The mid-sized private bank seeks to raise its foreign market earnings contribution from 28 per cent to 50 per cent by 2020, and it is eagle-eyed on serving the region’s growing segments of high-net-worth individuals and intermediaries. With 40 entrepreneurial employees based in Asia and 800 staff worldwide, VP Bank continues to recruit the best financial advisers across its various bank sites while overcoming industry challenges to achieve its revenue targets.

Apart from hiring more specialists that add value through tailor-made advice in the areas of investment advisory, wealth consulting and succession planning, the bank is bolstering its presence in mainland China, Hong Kong, Indonesia, Malaysia, Thailand and the Philippines, and has moved to a bigger office in Singapore, giving room for further expansion.

“We want to achieve our goals through organic growth, and we see this happening in the Asia-Pacific region,” says Christoph Mauchle, VP Bank Group’s head of client business and member of the group executive management. “This means selective hiring of people who share our philosophy on working in a smaller environment.”

Specialising in asset management services, VP Bank is one of only a few private banks in Switzerland and Liechtenstein being evaluated by a major international ratings agency. Rated A- with a positive outlook by Standard & Poor’s, VP Bank continues to focus on the private banking and intermediaries segments, and keeps its services at the highest possible level.