Goshu Yakuhin promotes healthy and beautiful ageing across Asia
Japanese cosmetic producer creates medicinal bath salts, mineral water and cosmetics from the natural resources of Japan’s Northern Alps and Toyama Bay
[Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com]
Born in the same year his grandfather founded Goshu Yakuhin 70 years ago, Sunao Fujii holds the company’s secrets in making superior-quality bath salts, mineral water and cosmetics.
“We harness all the essential minerals naturally present in deep seawater, a vital life source, to develop a range of cosmetic and regenerative medicinal products that enhance beauty and health,” says Fujii, president of Goshu Yakuhin. “Healthy and beautiful ageing is the underlying concept behind our brands.”
The company’s Toyama Quality Water series comprising medicated bath salts from the Toyama Bay deep seawater and pure mineral water from Japan’s Northern Alps have been renowned to improve blood circulation and maintain the body’s mineral balance.
The Skin pure – Balance + series, meanwhile, offers premium bath soaps, lotions and skin toners developed in collaboration with distinguished dermatologist Dr Taisuke Seki.
“Healthy and beautiful ageing is the underlying concept behind our brands”
With more than 10 per cent of its staff dedicated to research and development, Goshu Yakuhin boasts new patents for eight innovations and has pending applications for another 20 concoctions. The company also cooperates with local universities and hospitals to continuously develop new product ranges.
