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Opinion | Iconic brands and new stars show Hong Kong has what it takes for global success
- Brands like Lee Kum Kee and Chow Tai Fuk reflect the city’s ability to create products that resonate on a global scale
- Today, as a new breed of companies take on the challenge of appealing both locally and to customers around the world, they need a supportive ecosystem
Reading Time:4 minutes
Why you can trust SCMP
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Hong Kong, known for its vibrant economy and entrepreneurial spirit, has given rise to several iconic brands that have achieved global recognition.
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Lee Kum Kee, a pioneer in the food industry, has become synonymous with high-quality Asian sauces and condiments, a testament to its enduring legacy and commitment to tradition and quality since 1888.
AS Watsons, with its roots dating back to 1841, has evolved into the world’s largest international health and beauty retailer, with thousands of stores across Asia and Europe. Meanwhile, Chow Tai Fook, established in Guangzhou in 1929 but rooted in Hong Kong since the 1930s, is now a leading jeweller globally, renowned for its craftsmanship and luxury products.
These developments are no surprise. Hong Kong was the most prosperous city in China, known for its entrepreneurial zeal and ability to create products with great appeal. The success of these brands were built on a foundation of trust, quality, efficient distribution and a deep understanding of consumer needs.
Today, as Hong Kong grapples with economic challenges, we must nurture a new breed of iconic brands. These brands must not only overcome market limitations but also ignite innovation, becoming beacons that help Hong Kong navigate its way out of its economic glut and propel it forward on the global stage.
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However, the global arena is different from when these legacy companies were founded. The rules of the game have changed too. Will trust alone suffice for success in today’s market? Creating a brand may be easier, but forging an “iconic” brand has never been more difficult.
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