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The View | As Disney’s swift cancellation of TV show ‘Roseanne’ reveals, racism is bad for business – and companies are increasingly waking up to the fact

Stephen Vines says companies open themselves up to regulatory pressure, advertiser boycotts and damage to their reputations if they appear to support racism

Reading Time:4 minutes
Why you can trust SCMP
Roseanne Barr and John Goodman in a still from the television show Roseanne that was cancelled after Barr’s racist outburst on Twitter. Photo: ABC
Was Walt Disney simply protecting its business by abruptly scrapping its highly successful Roseanne television sitcom or was it genuinely expressing outrage in response to aggressively racist comments by its star Roseanne Barr? Hopefully, the answer is that it was doing both.
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Barr tweeted that Valerie Jarrett, a former adviser to president Barack Obama, looked like a cross between an ape and the Muslim Brotherhood, thus managing to combine anti-black racism with Islamaphobia.
Roseanne has enjoyed the kind of stellar ratings that made ABC, the Disney-owned TV channel that makes it, one of the company’s key earners. It also happens that Disney is currently bidding for Sky News, a bid that requires regulatory approval.
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