Ferrari dominates engine ‘Oscars’
Ferrari and Audi’s Hong Kong operations outperform sleepy dealer rivals after International Engine Awards
The 19th International Engine Awards on June 21 in Stuttgart highlighted the world’s best-running and most fuel-efficient cars.
Ferrari’s and Audi’s Hong Kong operations immediately reminded the South China Morning Post of their cars’ achievements, but the local representatives of Honda, Tesla, BMW, PSA Citroen and Porsche have yet to comment on their makes.
More fool them, because the Engine Technology International magazine awards are judged by 58 motoring journalists from 31 countries – and seem bigger every year, thanks to rising consumer concerns about global warming and governments telling marques to make cleaner cars that also use less imported oil.
The 670-hosepower Ferrari 488 GTB and Spider remain the performance cars to beat in Hong Kong as their 3.9-litre twin-turbo V8 was named International Engine of the Year for the second year running, ahead of the Porsche 911’s three-litre, six-cylinder turbo and the BMW18’s 1.5-litre, three-cylinder hybrid petrol engine.
There’s a “slightly smaller displacement” of Ferrari’s engine in the California T and GTC4Lusso, according to Elaine Fong, marketing and public relations manager of the new marque-owned unit, Ferrari Hong Kong.
Such product knowledge is helpful and perhaps warns local dealers of luxury marques to sharpen their marketing act, now that Ferrari is importing direct to Hong Kong.
