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Asia-Pacific’s advanced economies lag their less-developed peers in AI take-up, Deloitte survey finds

  • Mainland China, India, and Southeast Asia have a 30 per cent higher share of GenAI users than Japan, Taiwan, Singapore, South Korea and Australia
  • Using generative AI saved each user almost a day per week and freed up time to learn new skills, the study found

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‘GenAI is being increasingly used to translate text or speech, helping to break down language barriers and connect people and businesses across the globe,’ the report said. Photo: Shutterstock
Developing economies in Asia-Pacific are putting generative artificial intelligence (GenAI) to use at a greater pace than their more advanced neighbours, according to a recent study by Deloitte.
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Mainland China, India, and Southeast Asia have a 30 per cent higher share of GenAI users compared to Japan, Taiwan, Singapore, South Korea, Australia and New Zealand.

Employees from developing economies are also embracing AI with more enthusiasm, reflecting populations that have a greater percentage of “digitally native” people, according to the report.

The study, undertaken in February and March by Deloitte Access Economics, surveyed almost 3,000 university students and about 9,000 employees across 13 locations in the Asia-Pacific region.

Though the rapid adoption of AI will not directly eliminate jobs, the impact will be felt by businesses that fail to adapt, warned Chris Lewin, AI and data capability leader at Deloitte Asia-Pacific.

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Chinese AI-generated cartoon series broadcast on state television

Chinese AI-generated cartoon series broadcast on state television

“Their employees, and in particular talent new to the workforce, will be drawn to rival businesses offering AI applications that are capable of redrawing the future of modern work,” Lewin said.

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