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‘Door to Europe’: Monaco targets Greater Bay Area’s wealthy as it pitches low taxes to attract family offices, investments

  • Frederic Genta, a high-ranking official from the principality, holds a flurry of meetings with government officials and investors in Macau and Hong Kong
  • Genta hopes to attract some family offices to set up a second base in the European microstate

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Luxury cars are parked outside the Casino de Monte-Carlo in Monaco. The principality is courting investment from Asia’s wealthy. Photo: Bloomberg
Monaco, the wealthy European microstate, is looking to strengthen ties with China and court investment from Asia’s richest, principally via the Greater Bay Area.
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With the Mediterranean country approaching 30 years of diplomatic relations with China in 2025, it is pitching itself to Hong Kong and Macau, including making a push for family offices, offering greater networking opportunities for investors, and exploring cultural exchanges, said Frederic Genta, Monaco’s secretary for attractiveness, development and digital transformation.

“We hope we can be a small door to Europe for the Greater Bay Area,” said Genta, a former Google executive, who is now charged with making Monaco more appealing to prospective investors and residents.

Genta and Monaco’s ambassador to China, Marie-Pascale Boisson, arrived in Macau on Tuesday for a two-day visit to meet senior Macanese government officials and investors.

Frederic Genta, Monaco’s secretary for attractiveness, development and digital transformation, at the Raffles Galaxy Macau. Photo: Galaxy Entertainment Group
Frederic Genta, Monaco’s secretary for attractiveness, development and digital transformation, at the Raffles Galaxy Macau. Photo: Galaxy Entertainment Group

Genta followed it up with a visit to Hong Kong on Thursday for another round of meetings with family offices and prospective investors.

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