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Video-streaming platform Bilibili pins hopes on content diversity to double active users to 400 million
- The Shanghai-based video-streaming platform is holding fast to its strategy of hosting professional content creators
- Chief executive Chen Rui calls the lacklustre stock debut in Hong Kong a ‘black swan’ event
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Video-streaming and mobile gaming site Bilibili said it would hold fast to its strategy of providing diversified content and videos generated by professional users to achieve its target of 400 million monthly active users.
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The market for short video is big enough for all players to grow their market share, said chief executive Chen Rui at a press conference in Shanghai marking the company’s debut in Hong Kong.
Despite competition from the likes of Kuaishou and Douyin, the Chinese version of Tiktok owned by unicorn ByteDance, Chen said the target for 2023 is unlikely to be derailed.
“Videolization is an inevitable trend, and we believe that in the next few years every internet user will become an [online] video user,” said Chen. “It’s reasonable to expect our user base to double.”
04:22
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Chen initially touted the monthly active users (MAU) target during the Nasdaq-listed company’s fourth quarter earnings call in February.
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