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Chinese uber-influencer ‘Crazy Xiaoyangge’ rents office for creator firm in Hong Kong

  • Three Sheep rents a 5,570 sq ft office for around US$23,000 a month as agents note an uptick in inquiries from mainland-based companies

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Three Sheep Group, the firm founded by Zhang Qingyang, known as Crazy Xiaoyangge (in red and black jacket), held a ceremony for the opening of its Hong Kong branch on Thursday. Photo: Three Sheep Group

Hong Kong’s slumping office rental market is getting a little boost from an unlikely client.

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China’s top-earning influencer Zhang Qingyang, also known as Crazy Xiaoyangge, or “crazy little Brother Yang” in Chinese, has rented a 5,000 sq ft office in Wan Chai as his company Three Sheep Group sets up a branch in the city.

Hong Kong celebrities including veteran actor Eric Tsang Chi-wai and singer/actor Alan Tam Wing-lun attended Three Sheep Holdings (Hong Kong)’s opening ceremony on Wednesday, according to the company’s official Weibo account.

Zhang said in a recent video that Tsang will be in charge of the Hong Kong branch, Chinese newspaper Securities Times said on Thursday. Tsang is also the general manager of TVB, Hong Kong’s biggest broadcaster.

The move comes as the city’s office rental market is struggling with high vacancy rates and falling rents. However, agents said they have seen an increase in office-space inquiries from mainland-based companies in the past six months, in businesses ranging from electronics to finance to furniture design.

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Founded by Zhang in 2021, Three Sheep is a service platform for online creators in mainland China, a type of company sometimes known as a multichannel network (MCN). Its businesses cover brand operations, live broadcasting, talent incubation, investment, supply chain services and celebrity brokerage, according to its official website.

Three Sheep’s Hong Kong company was registered on July 16, according to the Companies Registry.

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