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Honestbee brings fresh buzz to convenience shopping

Company claims Hong Kong shoppers are spending an average US$100 on each of the startup’s online grocery delivery orders

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Honestbee staff shopping in Hong Kong. Photo: SCMP Pictures (HANDOUT)

Hong Kong is known for its convenience, but now even here – where there’s rarely an open food or drink store on the nearest corner – the popularity of online grocery deliveries is growing fast.

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So says Singaporean firm Honestbee, which launched in the city a year ago.

The company uses a network of trained buyers who can pick up orders from shops run by its more than 20 partners, ranging from ParknShop to The Butchers Club, to the sweetshop, Mr Simms.

The shopping is then picked up by a driver and dropped off at the customer’s door, within one hour.

It recently expanded deliveries to areas in west Kowloon, said Derek Winder, its manager in Hong Kong, and now aims to expand right across the city, including in the outlying islands.

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So far Hong Kong shoppers are spending an average US$100 on each Honestbee order, it claims.

Winder says it has even already received orders for daily essentials from residents in Pacific Place, from the Great Food Hall in the shopping mall below, and in another case they delivered a bunch of bananas and some blueberries to an MTR exit.

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