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Jo Lusby
Jo Lusby
SCMP Contributor
Jo Lusby is the co-founder of Pixie B, an IP management and strategy agency specialising in publishing, film, and the creative sector in Asia, whose clients include Batman / DC Comics, Chinese sci-fi franchise Three Body Problem and Harry Potter digital publisher Pottermore, as well as BBC Studios, The Financial Times and Macmillan Publishers. Jo is the chair of the Creative and Consumer Committee for the British Chamber of Commerce in Hong Kong, and serves as an advisor to the Hong Kong International Literary Festival and as a board member for the China Media Project.

First came Twilight and Fifty Shades of Gray … now, romantic fiction is enjoying another heyday, with authors like Colleen Hoover boasting legions of fans